Insolia® Products in the News



Rachel Ray's Daytime Talk Show– April 22, 2008
Human Lab - Soap Star Edition
Rebecca Budig of All My Children needs a product to relieve the pain of wearing high heels every day on set. "Greenlee was born in heels," says Rebecca, who admits to sharing her character's love of high heels. However, by the end of the day her feet are paying the price. "In a perfect world," she says, "it would be nice to have something to put in my shoe to soften the blow." Rachael sends her Insolia High Heel Inserts, which claim to shift the body's weight and lessen strain on feet, legs and back.
Video


– London – April 1, 2008
The insoles that allow women to wear high heels all day WITHOUT the pain
After a hard day in high heels even the most determined woman can struggle to keep a spring in her step. But now it seems stiletto-wearers can strut their stuff without making their feet pay the price. Web link


– London – March 25, 2008
Carolyn Asome
Buy this

After trailing these M&S more-expensive-looking-than-they-are black and grey suede heels, the fashion department will no longer be packing a spare change of flats in their bag each morning. Not only did we feel as if we were walking on pillows, but the Insolia technology offers improved body alignment, decreased forefoot pressure and enhanced ankle stability. Not bad for £45. And did we mention the flash of red heel, which has had several Times employees demanding to know where they could be bought from? Like now. Web link


– San Antonio, Texas – Feb 25. 2008
Fashion on Fox - Live Interview
Most women will endure the pain of wearing high heels for the love of fashion. But what if you didn't have to? Video


– San Antonio, Texas – Feb 25. 2008
Fox News First - On Air Story
Strappy, Peep-Toe and Platform, they look so good, but can cause so much pain. Video


– London, England – February 14, 2008
Death of the cheap shoe
Has the end of the road been reached for the cheap shoe? Web link



The Courier-Journal, Louisville, KT – February 9, 2008

Salvation has come with Insolia inserts for high heels. This gel insert is small, only a few inches long, but gives great results. It was designed by a podiatrist and a rocket scientist -- somebody finally knew what they were doing in giving our feet relief.
Web link


Fox5 FOX 5 News – Washington, DC – January 18, 2008
We had Anya Laurenzo try out the Insolia Inserts for three days, and as for her feet?
"Yesterday I was on my feet over 12 hours, and I was not tired at all"
It's a good fit for this Tango Dancer. Video


SecretWeapomNov. 15, 2007
Splendora - the Fabulous Girlfriend Network
Shoe inserts are brilliant in theory, but mostly rubbish in practice. Insolia inserts, conversely, actually work. Web link

Stiletto Jungle Logo – July 18, 2007
Girl Talk Reviews: Insolia Makes High Heels Bearable
When it comes to making high heels comfortable, we're all looking for miracles. Even the most adept high heel wearing diva wishes that her heels were just a smidge more comfy at the end of the day. Needless to say, when I heard about Insolia-- the new high heel insert being billed as a modern day shoe miracle-- I was curious. Had science finally found a way to make uber high heels wearable? Web link


May 11, 2007
Science Finds a Cure for Stilettos
Pull those 4-inch heels out of the back of your closet. A New Hampshire company has developed an insole that claims to make high heels comfortable. Achieving this feat wasn't easy. In fact, it took a rocket scientist to figure it out.   Transcript

WOAI TV – San Antonio, TX – April 6, 2007
This is something that may change the way you wear your high heels.
It really has extended the wear time, usually it's only an hour, now I can wear them for 3 or 4 hours and they don't kill my feet. To me that's a huge improvement.
Thumbs up on that. Video


– Mar. 27, 2007
It's all about the heels - there's actually something that may help... Video


– Feb. 27, 2007
Coverage of Insolia Inserts and its "Rocket Scientist" Video


WOAI TV – San Antonio, TX – Feb. 26, 2007
Coming to a Store Near You - Help for High Heel Pain
Most women love high heels... but let's face it, it hurts to look this good. Video


KVUE TV – Austin, TX – Feb. 21, 2007
The Ultimate Test - Insolia Inserts vs. Sky High Dominitrix Boots
Corita Culpepper and Shannon Sedwick of Esther's Follies put Insolia Inserts to the test on, "Does It Work Wednesday." Video


Fox25 Fox 25 News – Boston, MA – Feb. 13, 2007
The Cure for High Heel Pain

It's tough finding comfortable high heels that women can actually walk around in and wear all day. But, with the help of rocket science -- and a podiatrist there is a solution. Dr. Howard Dananberg, invertor of Insolia Inserts explains. Video


Feb. 13, 2007
Makes 3 inch high heels almost as comfortable as the sensible kind.   Radio Audio

Feb. 9, 2007
You don't have to be a rocket scientist to make shoes. But Brian Hughes an MIT grad ... has now gone into the business of using high tech engineering to produce inserts that make high heeled shoes comfortable. Transcript   Radio Audio

Washington Post Radio – Feb. 9, 2007
High Heel Shoes - Can you imagine high heel shoes that don't hurt your feet?
Well, a new invention called Insolia Inserts apparently helps the problem. Morning hosts David Burd and Jessica Doyle spoke about it this morning with Brian Hughes, chairman and product engineer at Insolia. Check it out!   Radio Audio

Boston, MA – Feb. 8, 2007
Comfy heels? Turns out it is rocket science

A New England firm, working with an MIT-trained rocket scientist, yesterday unveiled what it claims to be a footwear breakthrough -- one that makes sexy high heels nearly as easy to wear as sensible shoes. Web link


HBN Shoe – Salem, NH – Feb. 7, 2007
Video News Release
Video


PR Newswire – Feb. 7, 2007
Sexy Science for High Heels Debuts Nationwide
Weight Shifting Insert Allows Women to Experience Comfort When Wearing Any High Heel Shoe. Web link


Daily Candy – March, 30 2006
Wedge Issue
Is it just us, or does the success of your night out exist in inverse proportion to the height of your heels? Web link


Insolia Inventor Lemelson-MIT Program, Inventor of the Week! – March 26, 2006
Dr. Howard Dananberg
Women around the world have for centuries enthusiastically chosen to wear high-heeled shoes in the name of fashion, despite the pain... Web link